I'm at my producers home in El Cerrito California. We'd just finished laying the hooks for a song I co-wrote. The room is filled with excitement with others listening in on what could easily be a major hit. After listening to the entire recording, the buzz starts around kats wanting to check their myspace page. MYSPACE??? I'm thinking ... "What the hell is a myspace?"
You see up until 2 years prior I was the tech savy fool. Knew everything of the goings on with the internet from Google, to web-cam conferencing...to having the first digial camera at clubs in the bay area scene. The dot com boom lay offs landed me in a uncompromising position that left me less tech savy..ie..broke as hell. Yeah everybody has a downside. Anyways, Myspace was totally new to me and I got instantly hooked. It came across as a site for musicians who were looking to gain major exposure outside of their own realm. Fans could contact you directly. A picture and a song...meant instant booty!! Not me...but Yeah there were kats hooking up with chicks every nite of the week due to myspace. It was a fans dream come true. And Tila Tequelia(or however you spell her name) was the first chick expose'n the goods and landed as one of your first friends on myspace. This chick was bigger than Tom the founder of the site. This thing was huge...but it still hadn't gone main stream just yet.
To have a myspace page was the definitely the **it. Having a conversation with other artist who weren't on the up and up was somewhat gratifying. It's always a good feeling to be the kid with the latest toys on the block. And networking with digital distribution companies were on the rise. The middle man within the music industry would soon be out of a job and the music industry as you know it would cease to exist.
Chicks from all walks of life started to learn of myspace and...quick. Soon...chicks starting getting hip, running out to get a digital camera or using their new camera phone to post pix on myspace. And then it started to get real scandless. The honesty factor of posting a legit pix would soon be over. The really young chicks started locking into myspace and soon the buzz got really crazy. Soon every hood-chick, country bammer, web-hooker with a camera wanted to be a super model...wanted to be seen...wanted to be the next myspace chick with thousands of friends....even if she never left a note.
Things were getting pretty krayzee...Until some jackass created what they called myspace bots. These bots would generate faster ways of implementing friends into your network just to build "myspace friends"...and then the game changed. Soon myspace would make headlines on the 11'oclock news because kids are spending wayyyyy too much time in front of the computer doing nothing.Not to mention the freaks that were luring young little girls to their chat rooms. BUT THEN it got krayzier. After scolding their kids of this new myspace thing...the single moms and dads thought to themselves,"hey I can actually meet these women/men online?"
AND LADIES and GENTLEMEN that's when **it hits the fan...I do mean literally!
Soon mothers....families...daughters...army dudes....dads..dads and their kids....people who had nothing to do with music...comedians....people who thought they were funny....wanna be models....the nerd....the self-proclaimed author...the neighbor...the channel 7 news guy ....the cashier at Wendy's.....and now the main stream signed record label deal artist wants to get in on the act. AND GUESS WHAT? It's no longer any fun!!
LATER...Myspace is bought by NewsCorp for millions. Changed for the somewhat worse. You see ...being underground is the **it. Once everyone knows about something...it's all down hill from there. Flashing banners....Movie Previews...It's an advertisers dream come true.
...and then came along the others...Facebook. LinkedIn. MiGente. But the for the record I think BlackPlanet was first....I even had shut that one down...but that's anutha story.
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